BRIGHT.LY - PROJECT > Lavazza Branded Channel
  1. Lavazza Branded Channel

    A flexible container, able to show the brand as a mini-site but with the structure of a branded Youtube channel.

  2. Lavazza Branded Channel

    A flexible container, able to show the brand as a mini-site but with the structure of a branded Youtube channel.

  3. Lavazza Branded Channel

    Italian style, elegance, irony, comic sense and caring become the basic values that caracterize the 6 different sections of the channel.

Lavazza Branded Channel

Created for Lavazza in 2012

Project site

www.youtube.com/user/lavazza

We have done

  1. Brand Entertainment
  2. Design
  3. Social Media
  4. Youtube Channel

Problem

To represent in a clear and intuitive manner the complex and variegated world of the different Lavazza's projects. From the history of coffee to the web-serial, from the ads that shaped history to the actual ones. 

Solution

Create a flexible container, able to show the brand as a mini-site but with the structure of a branded Youtube channel.
Italian style, elegance, irony, comic sense and caring become the basic values that caracterize the 6 different sections of the channel.
The use of such contents underlines their experiential and entertainign character.
Furthermore, the channel has been realized in English in the principal contents and both in Italian and English for what regards the description of the contents,  because it is dedicated both to Italian and international public.  Moreover, a box that contains all the early updates form the different Lavazza's social networks completes the channel. 

Results
In one year:

- 2.406.744 views
- 452 members
- 578 “likes”
- 123 comments
- 281 added the channel to favourites
- 687 shares


A flexible container, able to show the brand as a mini-site but with the structure of a branded Youtube channel.

That's interesting

2.406.744 views, 452 members, 578 “likes”, 123 comments, 281 added the channel to favourites, 687 shares

Italian style, elegance, irony, comic sense and caring become the basic values that caracterize the 6 different sections of the channel.

Next work

Mini Time Machine

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