BRIGHT.LY - PROJECT > The Italian Experience Evolution
  1. The Italian Experience - 2

    Italian Experience becomes a real social network that collects stories of small and big italian excellences.

  2. The Italian Experience - 2

    Italian Experience becomes a real social network that collects stories of small and big italian excellences.

  3. The Italian Experience - 2

    Articles, galleries, pictures and videos, in order to show the most hidden and unexpected “italianità”.

  4. The Italian Experience - 2

    An important occasion to enhance and cultivate italians' talent.

The Italian Experience Evolution

Created for Lavazza in 2011

We have done

  1. Brand Entertainment
  2. Digital Strategy
  3. Facebook
  4. Website

Problem

To reinforce Lavazza's leadership around his brand positioning “real Italian espresso experience”.


Solution

Maintaining the direction undertaken by “The Italian Experience, il format”, create a consumer engagement project to gather the wider international community about Italian excellence in four fields: Food & Wine, Lifestyle & Passions, Art & Culture, Fashion & Design.
Italian Experience becomes a real social network that collects stories such as articles, galleries, pictures and videos, in order to show the most hidden and unexpected “italianità”.
Up for grabs 4 prizes for the 4 best contributes, one for each category.
An important occasion to  enhance and cultivate their talent: a tour to discover the best Italian chefs (Food & Wine), a photography workshop in Tuscany or the Umbria Jazz Festival (Art & Culture), an itinerant sailing course between Sardinia and Corsica or an adventurous week in the mountains (Lifestyle & Passions), an intensive course at NABA in Milan (Fashion & Design).


Italian Experience becomes a real social network that collects stories of small and big italian excellences.

That's interesting

A community about Italian excellence in four fields: Food & Wine, Lifestyle & Passions, Art & Culture, Fashion & Design.

Articles, galleries, pictures and videos, in order to show the most hidden and unexpected “italianità”.

An important occasion to enhance and cultivate italians' talent.

Next work

Riso Flora Digital Platform

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