Introduce the brand to the digital world, turning it to a reference point for people keen about wellness.
Create the biggest thematic web-aggregator about wellness: the Wellness Cloud. A social network where the users can share contents about wellness and participate to contests offering Misura products to the winners.
The users just have to find on the web three symbols representing the three basic values of Misura, lightness, balance and freedom, and share them in the Wellness Cloud.
The users have to permanently manage a focus group full of contents about the single products.
Such a mechanism allowed Misura to create real brand ambassadors, able to create an effective word of mouth about Misura product line.
- 280.000 website views
- 215.000 unique visitors
- 35.000 contents uploaded by users
- More than 3.000 registered users
- More than 11.000 Facebook likes
280.000 website views, 215.000 unique visitors, 35.000 contents uploaded by users, more than 3.000 registered users, more than 11.000 Facebook likes