We have done
In 2012 Telecom Italia decides to endorse Telethon Foundation, the biggest non profit fund-raising association in Italy, by investing in a web project.
Nevertheless, Telethon is mostly known by over-60 y.o. people, due to its communication strategy pursued for years just through main stream television shows.
Revolutionize Telethon communicative approach, making it appealing to the web audience through a digital platform: a dedicated website, active profile on the major social networks, a Facebook App created to raise funds from the donors and a live event.
A complete and articulated editorial project able to show the world of the fund-raising in a new and engaging manner, thanks to a video format called "Faccia da Telethon".
Such a format tells the stories of researchers and all the people that work daily with great effort for the progress of medical research and patients that with extreme courage fight against illnesses.
This operation ended with a live event: 2 days, 4 webstars, 2 tapis roulant, more than 70 participants including Vips, Bloggers and ordinary people to sustain the research with the first Telethon marathon.
In 2 months
- 40.000 website views
- 1.600 app users
- Thousands of twitter mentions
- Almost 30.000 videos views on Youtube
- Facebook fanbase: +25% young people (13-24)
In 2 months: 40.000 website views, 1.600 app users, thousands of twitter mentions, almost 30.000 videos views on Youtube, Facebook fanbase: +25% young people (13-24)