We have done
Turn the Rock in Roma event sponsorship into the occasion to extend the Brand's engagement activities and collect a bigger number of fans on the Facebook page.
A Facebook contest in which Ceres provides the tickets of all the show of Rock in Roma 2012 to the users.
The users have the chance to win the ticket to attend live their favourite performer's show.
By clicking Like on the fanpage they acess an App that puts them in the line for the concerts.
They just have to cross their fingers and wish to be the lucky ones. What do we ask back to the winners?
To become reporter for a day and describe the concert from a new perspective: wearing a Go-Pro on a special helmet and, without inhibitions, show the Rock music in first person.
In only 2 months:
-96.000 Likes on the Facebook page
-25 realized videos with 10.000 views and 500 shares
-62 pictures with 85.000 views
23.000 candidatures, 96.000 Likes, 25 realized videos with 10.000 views and 500 shares, 62 pictures with 85.000 views