BRIGHT.LY - PROJECT > Ceres Rock in Roma

Ceres Rock in Roma

Created for Ceres in 2012

Project site

ceres.com/rockinroma/video.php

We have done

  1. Brand Entertainment
  2. Contest
  3. Facebook App
  4. Social Media
  5. Website

Problem

Turn the Rock in Roma event sponsorship into the occasion to extend the Brand's engagement activities and collect a bigger number of fans on the Facebook page.

Solution

A Facebook contest in which Ceres provides the tickets of all the show of Rock in Roma 2012 to the users.
The users have the chance to win the ticket to attend live their favourite performer's show.
How?
By clicking Like on the fanpage they acess an App that puts them in the line for the concerts.
They just have to cross their fingers and wish to be the lucky ones. What do we ask back to the winners?
To become reporter for a day and describe the concert from a new perspective: 
wearing a Go-Pro on a special helmet and, without inhibitions, show the Rock music in first person.

Results

In only 2 months:

-23.000 candidatures
-96.000 Likes on the Facebook page
-25 realized videos with 10.000 views and 500 shares
-62 pictures with 85.000 views





By clicking Like on the fanpage users acess an App that puts them in the line for the concerts.

That's interesting

23.000 candidatures, 96.000 Likes, 25 realized videos with 10.000 views and 500 shares, 62 pictures with 85.000 views

23.000 candidatures, 96.000 Likes, 25 realized videos with 10.000 views and 500 shares, 62 pictures with 85.000 views

Next work

Mini Adventure

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