BRIGHT.LY - PROJECT > MINI Factor
  1. MINI Factor Homepage

MINI Factor

Created for BMW MINI in 2014

We have done

  1. Brand Entertainment
  2. Design
  3. Facebook
  4. Website
Challenge

Engaging customers from CEEU area (8 countries) increasing the brand awareness and perception

Solution

Creating a dedicated site to combine heritage with actual stories all in a MINI way.

A value based storytelling platform called MINI Factor where the brand discovers and collects all the more interesting stories coming from CEEU area, about 4 macro-categories: New Culture, Latest Trend, Innovation and Discoveries. 

Next work

Fondazione Feltrinelli

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