BRIGHT.LY - PROJECT > Y.O.U. Ypsilon Owners United

Y.O.U. Ypsilon Owners United

Created for Lancia Ypsilon in 2015

We have done

  1. Brand Entertainment
  2. Design
  3. Digital Strategy
  4. Website
Challenge

To build a unique brand perception based on a single product car line range

Solution

Creating Y.O.U. a behavioral and attitude driven profiling system, offering to Ypslion Owners a series of exclusive contents, services and experiences thanks to specific partnerships.

Moreover the profiling system aims to attracts prospects by giving them temporary access to the platform and special offering to buy a new Ypsilon.

That's interesting

The profiling system creates a deep customization as to offer users a series of experiences truly created on their passions.

Next work

Fatti un Ortie!

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