BRIGHT.LY - PROJECT > The Italian Experience

The Italian Experience

Created for Lavazza in 2010

Project site

www.theitalianexperience.com

We have done

  1. Brand Entertainment
  2. Contest
  3. Design
  4. Digital Strategy
  5. Social Media
  6. Website

Problem

To reinforce Lavazza leadership around his brand positioning "real Italian espresso experience".

Solution

A worldwide community to engage and aggregate people around brand values.

Here is THE ITALIAN EXPERIENCE, the first participative format that allows users to export their values in the world.
A digital platform that becomes the ideal place where people can share that 100% Italian heat that makes us known abroad.
Coffee becomes a social network and an aggregator of stories, dialogues and personal contents. Armed with cameras and microphone, we travelled around 4 continents, asking foreigners which aspect of italy would have liked to live and then ask to Italians to reply proposing their personla point of view.

The best video-question and the best video-answer have been connected and gave birth to an episode of The Italian Experience. In every episode the foreign protagonist meets the Italian one drinking a cup of Lavazza coffee.

8 episodes to discover a new unexpected Italy.

Results

- 10.000 registered users
- Over 6.000 facebook likes
- 1 million post views on fb page
- 750.000 unique visitors on the website
- 1 million content views
- 500 video uploaded
- 5 awards won


A worldwide community to engage and aggregate people around brand values.



That's interesting

10.000 registered users, over 6.000 facebook likes, 1 million post views on fb page, 750.000 unique visitors on the website, 1 million content views, 500 video uploaded, 5 awards won

Coffee becomes a social network and an aggregator of stories, dialogues and personal contents

A digital platform that becomes the ideal place where people can share that 100% Italian heat that makes us known abroad.

8 episodes to discover a new unexpected Italy.

Next work

8inpunto!

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