We have done
To reinforce Lavazza leadership around his brand positioning "real Italian espresso experience".
A worldwide community to engage and aggregate people around brand values.
Here is THE ITALIAN EXPERIENCE, the first participative format that allows users to export their values in the world.
A digital platform that becomes the ideal place where people can share that 100% Italian heat that makes us known abroad.
Coffee becomes a social network and an aggregator of stories, dialogues and personal contents. Armed with cameras and microphone, we travelled around 4 continents, asking foreigners which aspect of italy would have liked to live and then ask to Italians to reply proposing their personla point of view.
The best video-question and the best video-answer have been connected and gave birth to an episode of The Italian Experience. In every episode the foreign protagonist meets the Italian one drinking a cup of Lavazza coffee.
8 episodes to discover a new unexpected Italy.
- 10.000 registered users
- Over 6.000 facebook likes
- 1 million post views on fb page
- 750.000 unique visitors on the website
- 1 million content views
- 500 video uploaded
- 5 awards won
10.000 registered users, over 6.000 facebook likes, 1 million post views on fb page, 750.000 unique visitors on the website, 1 million content views, 500 video uploaded, 5 awards won