BRIGHT.LY - PROJECT > We Armani Jeans
  1. Local fashion bloggers were involved creating a love list with the AJ season collection and will par

We Armani Jeans

Created for Armani in 2014

Project site

wearmanijeans.armani.com

We have done

  1. Brand Entertainment
  2. Design
  3. Digital Strategy
  4. Website

Challenge.

Increase store traffic activity in 4 European markets (Germany, Netherland, Italy, France) through lead generation and sales conversion.


Solution.

To build up a community of AJ Brand lovers through an exclusive shopping experience format where people can experience and share the ultimate AJ collection.







That's interesting

Local fashion bloggers were involved creating a love list with the AJ season collection and participated as special stylists during the events.

Next work

MINI Factor

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