BRIGHT.LY - PROJECT > Vallelata

Vallelata

Created for Vallelata in 2014

Project site

www.vallelata.it

We have done

  1. Contest
  2. Design
  3. Digital Strategy
  4. Social Media
  5. Website
Challenge.
Supporting and leveraging brand communication pillars (nature, savoir faire and  modernity) as the main engagement drivers.

Solution.
Defining an engagement playground: exploit digital contexts and social sharing topromote the quality improvement of social life (nature, savoir faire and modernity). 

Results in 5 months:
 + 151.000 FB FAN
 +25% UNIQUE VISITORS
 +200 projects received
 +7000 users profiled

That's interesting

A dedicated editorial plan (post + video+graphics) to engage and to activate people on the “life quality improvement ”

Next work

Azimut Digital Platform

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