We have done
Creating sales growth and lead generation for the launch of a new Versace eyewear collection in the US market through the support of 2 partners (Luxottica and Sunglass Hut), despite a small media budget and a tight timing.
A 2 weeks long digital engagement platform based on product features (studs) that becomes a fashion and personality statement: studs ladies are the new rebels, women that cannot accept to be just ordinary and want to express their rock side.
We created a microsite where US users were invited by a video manifesto to subscribe and upload a selfie wearing the new Versace sunglasses in the Sunglass Hut stores.
Within all the pictures uploaded one lucky user won a prize trip.
The final prize was highly appreciated by the community: a trip to Italy and the participation to a Versace fashion show in Milan.