BRIGHT.LY - PROJECT > Versace #StudsLadies

Versace #StudsLadies

Created for Versace in 2014

We have done

  1. Website

Challenge.

Creating sales growth and lead generation for the launch of a new Versace eyewear collection in the US market through the support of 2 partners (Luxottica and Sunglass Hut), despite a small media budget and a tight timing.

Solution.

A 2 weeks long digital engagement platform based on product features (studs) that becomes a fashion and personality statement: studs ladies are the new rebels, women that cannot accept to be just ordinary and want to express their rock side.

We created a microsite where US users were invited by a video manifesto to subscribe and upload a selfie wearing the new Versace sunglasses in the Sunglass Hut stores.

Within all the pictures uploaded one lucky user won a prize trip.



That's interesting

The final prize was highly appreciated by the community: a trip to Italy and the participation to a Versace fashion show in Milan.

Next work

Vallelata

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