We have done
Repositioning Cademartori brand and products after 30 years of lack of communication and using the digital media only.
A digital integrated platform based on the never forgotten claim “Cademartori però” from the eighties commercial.
The “Però” becomes a declaration of intent against everything that is fashionable but not truly authentic and genuine.
Through a funny and ironic tone of voice we communicate the brand attitude and the high quality products, inviting people to enjoy life and good things that come with it, without worrying too much about what is cool and trendy.
We created a new website, a facebook fanpage and an unconventional recipes video format where the protagonists (a chef and a food lover comedian) prepare fantastic dishes while talking and making fun of eachothers.
230.000 Facebook Fan
+20% Unique Visitors
+35% Engagement rate