BRIGHT.LY - PROJECT > Cademartori Però
  1. Cademartori Però

    A digital integrated platform based on the never forgotten claim “Cademartori però”.

  2. Cademartori Però

    An entertaining format to support brand positioning and to drive people engagement

  3. Cademartori Però

    A new website to communicate #cademartoriperò positioning and presenting Cademartori products

  4. Cademartori Però

    Fun and ironical articles on new trends, weekly released on the site

  5. Cademartori Però

    A dedicated editorial plan to engage people using #cademartoriperò concept/approach

Cademartori Però

Created for Cademartori in 2014

Project site

www.cademartori.it/it/

We have done

  1. Brand Entertainment
  2. Design
  3. Format Video
  4. Social Media
  5. Website

Challenge

Repositioning Cademartori brand and products after 30 years of lack of communication and using the digital media only.

Solution

A digital integrated platform based on the never forgotten claim “Cademartori però” from the eighties commercial.

The “Però” becomes a declaration of intent against everything that is fashionable but not truly authentic and genuine.

Through a funny and ironic tone of voice we communicate the brand attitude and the high quality products, inviting people to enjoy life and good things that come with it, without worrying too much about what is cool and trendy.

We created a new website, a facebook fanpage and an unconventional recipes video format where the protagonists (a chef and a food lover comedian) prepare fantastic dishes while talking and making fun of eachothers.

Results

230.000 Facebook Fan 
+20% Unique Visitors
+35% Engagement rate



An entertaining format to support brand positioning and to drive people engagement

A new website to communicate #cademartoriperò positioning and presenting Cademartori products

Fun and ironical articles on new trends, weekly released on the site

A dedicated editorial plan to engage people using #cademartoriperò concept/approach

Next work

Versace #StudsLadies

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