We have done
To increase Brand perception and Brand Equity on the 18-35 people.
The first web serial on the road.
A social networking and engagement base project powered by Fiat with an innovative use of media (events, cinema, radio, web).
An original format based on a challenge between 8 people driving two Punto across Italy. 2 different crews, 4 women vs 4 men and 1 mission: to bring happiness and fun, challenging the surreal trials or adventures proposed by the users.
The most voted challenger by the on-line community will win.
Besides this, a series of local events to create meeting points and interaction with community users (Live Chat and Night Party) and to present the brand new Fiat on field.
- More than 250k unique visitors in 2 month
- Over 1.5 milion of pages and video views
- More than 10k “active” people registered
- More than 3.200 friends on SN
- 3 Awards won
More than 250k unique visitors in 2 month, Over 1.5 milion of pages and video views, More than 10k “active” people registered, More than 3.200 friends on SN, 3 Awards won