BRIGHT.LY - PROJECT > Mini Time Machine

Mini Time Machine

Created for BMW MINI in 2012

Project site

www.the-time-machine.it/imgweb/EN

We have done

  1. Brand Entertainment
  2. Contest
  3. Design
  4. Facebook
  5. Website

Problem

How to launch the re-styling of a storic car, the MINI Rauno Aaltonen, in countries where MINI and its historic route is completely unknown?

Solution

Create a place to time travel through a special platform: MINI Time Machine MACHINE.

A storytelling website which allows users to travel through time, from the 60's, when the MINI Rauno Aaltonen was born, up to date.

This website is composed of 4 different content sections with the aim to provide the users a life experience for each decade. An article about the MINI heritage and a video with Rauno Aaltonen who challenges users with a contest. The minisite has an horizontal scroll, to change the decades, whioch are uploaded every week.

The greatest thing about this website is the time travel: people who missed so many important events, become able to experience them, reviving the past.

Furthermore, for every decade the users can try their drivers ability, challenging Rauno Aaltonen that offered, for the best ones, a Rally lesson in Finland.


A storytelling website which allows users to travel through time, from the 60's, when the MINI Rauno Aaltonen was born, up to date.

That's interesting

From 60's to 2000 with a focus on how the MINI went through the time decade after decade, discovering all the things which had changed the world.

The website is composed of 4 different content sections with the aim to provide the users a life experience for each decade.

The greatest thing about this website is the time travel: people who missed so many important events, become able to experience them, reviving the past.

Furthermore, for every decade the users can try their drivers ability, challenging Rauno Aaltonen that offered, for the best ones, a Rally lesson in Finland.

Next work

The Italian Experience Evolution

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