BRIGHT.LY - PROJECT > Riso Flora Digital Platform
  1. Riso Flora Digital Platform

    A good advice every day, “snack” histories to give the right twist to the users' day.

  2. Riso Flora Digital Platform

    A good advice every day, “snack” histories to give the right twist to the users' day.

  3. Riso Flora Digital Platform

    The blog is a place where rice becomes a “partner” in the life of every women.

Riso Flora Digital Platform

Created for Riso Flora in 2011

Project site

www.risoflora.it

We have done

  1. Digital Strategy
  2. Facebook
  3. Social Media
  4. Website

Problem
Communicate the new brand identity and variety of product, in order to appraise and diversify Riso Flora world and values from the other brands.

Solution

Tell real life experiences as metaphors for rice and its characteristics thanks to the creation of a partecipative platform for the sharing of experiences in a bottom up direction (from commodity to community): this is the birth of Riso Flora's blog.
A good advice every day, “snack” histories to give the right twist to the users' day.
The Blog becomes the ideal place where Flora, a woman full of interests, interacts to give advices and recipies, transforming the blog in a place where rice becomes a “partner” in the life of every women. Furthermore, Flora talks to the users through the Facebook page, keeping on feeding the users with recipies, advices and recommendations. 


A good advice every day, “snack” histories to give the right twist to the users' day.

That's interesting

The Blog becomes the ideal place where Flora, a woman full of interests, interacts to give advices and recipies, transforming the blog in a place where rice becomes a “partner” in the life of every women.

The blog is a place where rice becomes a “partner” in the life of every women.

Next work

Kiss&Kill

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